Biography
Alexa Besnard is the Head of Marketing Communications at Myerson, where she leads the firm’s content, PR, and campaign strategy while also helping to drive Myerson’s sector initiatives.
With 19 years of marketing experience, Alexa joined Myerson as Interim Head of Marketing before taking on her current role.
She is a Chartered Marketer and holds a Bachelor of Business Administration from Macquarie University (Sydney), a Marketing Degree from EM Normandy Business School (France), and a Diploma in Digital Marketing from the Chartered Institute of Marketing (CIM).
Alexa has held senior leadership positions across various industries, including Professional Services and Manufacturing, with extensive B2B experience in Technology and SaaS, particularly in Human Capital Management (HCM).
She specialises in go-to-market campaigns and strategies, brand awareness, employer branding, thought leadership, and demand generation.