The Rise of AI in UK Financial Services: FCA and PRA Strategy, Risks and Regulation

Olivia Sturgess's profile picture

Olivia Sturgess - Associate

Published
Article reviewed by Chris Moss.
4 minutes reading time

The Rise of AI in UK Financial Services  FCA and PRA Strategy Risks and Regulation

Our expert Financial Services lawyers explore the growing role of Artificial Intelligence (AI) within the UK financial services sector, and how regulators are responding to its rapid adoption.

In March 2025, the Financial Conduct Authority (FCA) published its strategy for the next 5 years. The focus of the strategy is to help create a fair and thriving financial services market, benefiting consumers and the economy, while also supporting economic growth.

One of the FCA’s four strategic priorities is to become more efficient and effective.

It involves the FCA itself using digitisation to simplify its application process and use intelligence and automation in order to identify and act on higher-risk cases, reduce its effort on lower-risk cases, and improve transparency and accountability of its performance.

Given the government’s pro-innovation approach to AI regulation, the FCA and Prudential Regulation Authority's (PRA) regulation of the use of AI in the UK financial services sector is also a hot topic. UK financial services firms are increasing the use of AI, and as a result, the FCA and the PRA have increased their focus on this area.

Contact Our Financial Services Lawyers

What is AI

AI is defined as “the simulation of human intelligence by machines, including the use of computer systems, which have the ability to perform tasks that demonstrate learning, decision-making, problem-solving and other tasks which previously required human intelligence”.

Sign Up For The Latest Financial Services News

What is the FCA/PRA using AI for?

The FCA and the PRA use AI to help extract key patterns from complex data sets and for predictive analytics to help identify high-risk firms.

AI is also being used by the regulators as part of their supervisory technology to monitor firms and identify risky behaviour, as well as dramatically increasing the speed at which the FCA can monitor and strike fake websites, money laundering breaches and breaches of financial sanctions.

The FCA and the PRA are currently using AI alongside its human resources who use their experience to then take the final decisions, after the data has been filtered and organised by AI.

Contact Our Experts

What is the FCA PRA using AI for

What are the benefits of the use of AI in financial services for customers and firms?

There are several benefits to the use of AI by financial services firms.

These include:

  • Making markets more accessible and making it easier for firms to offer services tailored to customer needs, thus improving the customer experience;
  • Improving efficiency, enhancing risk management controls and increasing revenue generation and profitability;
  • Helping analyse complex cases more accurately; and
  • Processing and analysing large volumes of data and detecting patterns in biometric data, etc. to identify cases of fraud or money laundering more accurately.

Contact Our Financial Services Team

What are the benefits of the use of AI in financial services for customers and firms

What are the risks of AI?

Notwithstanding the numerous benefits, there are, of course, several risks to the use of AI; the most notable ones are set out below.

However, this list is not exhaustive, and it is necessary for the FCA and the PRA to balance the need to protect the public against these risks with the benefits provided by the use of AI:

  • Consumer protection risks, i.e. through the exploitation of vulnerable characteristics or behavioural biases
  • Competition risks, i.e. collusion between firms or barriers to entry
  • Firm operational and reputational risks
  • Financial stability and market integrity risks
  • Data risks

Contact Our Experts

What are the risks of AI

What is the regulatory approach?

In March 2023, the government prepared a white paper setting out a proposed framework for regulating AI in the UK, which was intended to be “proportionate and pro-innovation” and outlined five cross-sectoral principles the regulators must implement to help ensure the safe, responsible and innovative use of AI. These include:

  1. Safety, security and robustness
  2. Appropriate transparency and explainability
  3. Fairness
  4. Accountability and governance
  5. Contestability and redress

In alignment with the above, there is no specific AI regulation yet (although it is acknowledged that this will be necessary in the future) and following a review by the regulators in DP5/22, the regulators confirmed that the existing financial services regulatory regime is currently aligned with the government’s principles to support the safe use of AI in the Financial Services Sector.

The main regulations that FS firms using AI will need to consider include:

  • FCA Handbook – Principle 2 (Skill, Care and Diligence), Principle 3 (Management and Control, Principle 6 (Customer’s Interests) and Principle 12 (Consumer Duty – acting to deliver good outcomes)
  • Senior Managers and Certification Regime (SMCR), requiring firms to ensure clear accountability for AI systems and their risks under SMCR and requiring Senior Managers to oversee governance and controls around AI
  • SYSC Rules (Senior Management Arrangements, Systems and Controls) requiring firms to have effective systems and controls in place with regards to AI
  • FCA/PRA rules on Operational Resilience (PS21/3) which require AI systems to be mapped, properly managed and tested for resilience under disruption scenarios
  • UK GDPR, in particular, Article 22 (in relation to automated decision-making and profiling) and requirements for transparency and lawful basis for data processing
  • Consumer protection regulations, including Treating Customers Fairly

Get In Touch With Our Financial Services Team

FCA AI Lab

The FCA has created the AI Lab to provide a pathway for the FCA and financial services firms to engage in AI-related insights and to support innovators as they develop new AI models and solutions.

It is hoped that the AI Lab will support the FCA in furthering its understanding of the risks and opportunities the AI presents to UK consumers and markets and inform its regulatory approach.

The FCA lab currently includes:

  1. AI Spotlight, which is intended to provide insight into how financial services firms are experimenting with AI;
  2. AI Sprint, an event intended to help inform the FCA’s regulatory approach to AI and how it can create the right environment for growth innovation; and
  3. AI Input Zone, which enabled stakeholders to have their say on the future of AI in UK financial services through an online feedback platform.
FCA AI Lab

Speak to Our Financial Services Lawyers

If your firm is developing or deploying AI solutions, or if you need guidance navigating the evolving regulatory landscape, our expert Financial Services team is here to help.

We provide practical, commercially focused advice on FCA and PRA compliance, operational resilience, data governance, and more.

0161 941 4000

Olivia Sturgess's profile picture

Olivia Sturgess

Associate

Olivia has 6 years of experience acting as a Corporate solicitor. Olivia has specialist expertise in share sales and acquisitions, company reorganisations and incorporations and provides advice in relation to shareholder agreements and other general corporate matters.

About Olivia Sturgess