Making Intellectual Property Work For You

In the rapidly evolving business landscape, intellectual property (IP) is one of the most valuable assets a company can possess.

Yet, many businesses either underestimate its importance or lack a comprehensive understanding of their IP rights, leading to missed opportunities and sometimes costly mistakes.

In our latest webinar we delve into the essentials of IP management, the common pitfalls in IP and the crucial steps for conducting an effective IP audit.

Knowing, and growing, your Intellectual Property assets

• Our experienced Commercial IP advisors will provide a summary of what IP rights are and why they matter. They will break down the different types of IP rights – considering patents, trademarks, copyrights, and the role of trade secrets – and discuss their significance in protecting innovation, branding, and creative works.
• We will discuss the strategic importance of proactive IP management, including the potential benefit of undertaking an IP audit. We will focus on the important role that IP plays in some common commercial arrangements, and will discuss the value of IP in enhancing business value.

The role of litigation in protecting Intellectual Property

• Our IP experts will discuss the role of litigation in protecting and leveraging your IP assets, as well as unpacking some of the most common and costly mistakes businesses make when defending their IP. Our speakers will provide real-world examples and actionable advice on how to optimise your approach to brand protection, and avoid the pitfalls.